Alltel is a specialist carrier of Australian 1300 Numbers

What are the differences between 1300 Numbers and 1800 Numbers?

One of the most important choices a manager can make is the combination of telecommunication products and services that allow their business to prosper.

Internet connections, phone and fax systems may form the communications backbone, but 1300 numbers and 1800 numbers also play an important role in servicing the goals of a business and its customers.

The good news is, choosing a marketing solution that includes an inbound number is relatively simple as the differences are few, and importantly, easy to understand.

Five key differences you need to understand before buying a 1300 number or 1800 number are:

  1. Who pays for the calls?
  2. How much does it cost you and your customers to call an inbound number?
  3. How do customers commonly refer to these numbers?
  4. What advertising claims can your business make?
  5. What are the differences in the memorability of currently available numbers?

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Difference Number One: Who pays for calls?

The main difference is the way call costs are divided between your business and the caller.

  • Costs for calls made to a 1300 number are shared between the caller and your business.

  • Calls made from a landline to a 1800 number are free for the caller, with the business paying the full cost of the call. When customers call a 1800 number from a mobile phone, they pay a rate determined by their mobile carrier, so the call may not be free.Top of Page

Difference Number Two: Call costs

1300 Number Call Charges

What your callers pay

Callers normally pay the price of a local call which is set by the caller’s landline carrier. If an individual rings your 1300 number from a mobile phone, they are charged at a rate set by their mobile phone carrier, which may be more than the cost of a local call.

What your business pays

Businesses are billed pro-rata in 1 second increments. A minimum charge of 15¢ per call applies to long-distance and mobile calls made as part of our free talk-time offer available on our SAVER and SUPER SAVER plans.

Review our Call Plans for information about the rates that apply to local, national and mobile calls.

1800 Number Call Charges

What your callers pay

Calls are free when made from a landline. When a caller uses a mobile phone they are charged a rate set by their mobile phone carrier.

What your business pays

Your business will pay a minimum of 15¢ per call for long-distance and mobile calls, which is billed pro-rata in one second increments. The amount you pay depends on whether a call is answered on a landline or mobile phone.

Browse our range of Calls Plans or read the full 1300 Numbers Critical Information Summary.

July 2014 Industry News update

13 and 1300 numbers: Mobile Operators to Introduce ’13 Friendly Plans’

ACMA have announced that mobile phone providers have committed to offering new ‘13-friendly’ mobile plans from 2015.

While calls to 13 and 1300 numbers will continue to be charged, ’13-friendly’ plans will apply charges to 13 and 1300 numbers against a user’s included-value allowance; currently these calls are billed separately. The’13-friendly’ plans will be available across every price point to ensure that all consumers have access to the benefits.

The changes are designed to benefit customers who rely on 13 and 1300 numbers to access information and advice from health, employment, education and social support organisations.

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Difference Number Three: How do customers commonly refer to these numbers?

1300 numbers are widely known as ‘Local Call Numbers’*. This is because callers normally pay the cost of a local call. Providing customers with low cost access to your business is just one of the many benefits a 1300 number provides.

1800 numbers are frequently referred to as ‘Toll free numbers’ or ‘Free-call numbers’ because the owner of the number typically pays the full cost of the call.

Consumer understanding has built-up over many years of business investment in marketing 1800 numbers. If your goal is to remove barriers that prevent customers contacting your business (e.g., you operate a customer service hotline), then a toll free 1800 number may be the best solution.

*Note that for both types of numbers, if a customer calls on a mobile phone they will be charged at a rate determined by their mobile phone carrier, which may be higher than the landline rate.

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Difference Number Four: What advertising claims can your business make?

The fourth difference between a 1300 number and 1800 number is that 1800 Numbers can be advertised as being Toll Free or Free-call from a landline.

Businesses are prevented from advertising 1300 numbers as being Toll Free because callers share the cost of a call. A call-to-action that promotes free-call access to your business is a highly effective way to increase response rates to your advertising campaigns.

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Difference Number Five: Memorability of currently available numbers

Numbers that spell words or have repeating patterns are easier for your customers to remember. For example, Alltel uses 1300 ALLTEL, which translates to 1300 255 835.

If customer recall of your number is more important than factors such as call charges, you should consider the advantages of securing a memorable number from the list of those currently available.

Because the pool of numbers is constantly changing, you may find that you’re able to acquire a memorable 1300 number that is not available as a 1800 number (and vice versa). We recommend securing the available version of your preferred number as the alternative may not become available.

So, which type of number is right for your business?

For most businesses considering the purchase of an inbound number, it frequently comes down to cost.

If the majority of calls are going to be local and landline-to-landline, a 1300 number is a good choice. Call Plans that include free talk-time, may reduce your monthly bill to little more than your monthly service fee.

If the majority of calls are not going to be local and landline-to-landline, there is very little difference in cost between a 1300 number and 1800 number. In this case you may choose a 1800 number so that customers can call you for free.

Need help choosing the right number?

Email our Business Consultants or phone 1300 255 835 for information on our range of available 1300 numbers, call plans to suit your budget, and customising your 1300 number to meet the needs of your business.

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Quick Comparison Table

Compare the differences between 1300 numbers, 1800 numbers and 13 numbers.

 
  1300 Numbers 1800 Numbers 13 Numbers
Call costs for caller: Free call when dialed from a landline1. Cross icon: This services is not available for 1300 numbers. Tick icon: This services is available for 1800 numbers. Cross icon: This services is not available for 13 numbers.
Call costs for caller: Cost of local call when dialed from a landline1. Tick icon: This services is available for 1300 numbers. Free call Tick icon: This services is available for 13 numbers.
For businesses: Selected Call Plans feature free talk-time for local calls when made landline-to-landline. Tick icon: This services is available for 1300 numbers. No Tick icon: This services is available for 13 numbers.
Annual government fee for Normal Issue Numbers (when the number is carried by Alltel). No charge No charge $7,980 per year or $848.84 per month
Annual government fee for Smartnumbers (when the number is carried by Alltel). No charge No charge $7,980 per year or $848.84 per month
Number can be used Australia-wide for inbound local and national calls. Tick icon: This services is available for 1300 numbers. Tick icon: This services is available for 1800 numbers. Tick icon: This services is available for 13 numbers.
State- and Time-based routing options available at $0 monthly fee – included in the setup of the service. Tick icon: This services is available for 1300 numbers. Tick icon: This services is available for 1800 numbers. Tick icon: This services is available for 13 numbers.
Direct inbound calls to any mobile phone, landline, fax or live answering service. Tick icon: This services is available for 1300 numbers. Tick icon: This services is available for 1800 numbers. Tick icon: This services is available for 13 numbers.
Route number to multiple locations based on the number dialed, caller’s location, time of day, and whether the phone is answered or not.  Tick icon: This services is available for 1300 numbers. Tick icon: This services is available for 1800 numbers. Tick icon: This services is available for 13 numbers.
Compatible with auto-attendant IVR systems (i.e., caller selects from menu options, “Press 1 for Customer Service”). Tick icon: This services is available for 1300 numbers. Tick icon: This services is available for 1800 numbers. Tick icon: This services is available for 13 numbers.
Compatible with PBX and hosted PBX systems Tick icon: This services is available for 1300 numbers. Tick icon: This services is available for 1800 numbers. Tick icon: This services is available for 13 numbers.

1 Calls made from a mobile phone to 1300, 13 and 1800 numbers are charged at a rate determined by the caller's mobile phone carrier.

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Related Information

How to buy a 1300 number Call Plans and Costs
Business Benefits
Online Account Management


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